Details of all of the authors can be found in the About section . PDF. Was vermitteln die Rezensionen auf Amazon.de? Mark Harwardt, Andre M. Schmutte. Digital transformation is much more than merely about technology. He delivers keynotes at conferences across the globe on digital transformation and its impact on emerging technologies. Marco Iansiti is a co-director of the Laboratory for Information Science at Harvard and the Digital Initiative at HBS. His specialization lies in technology management, digital transformation, and artificial intelligence (AI). Roger illustrates several frameworks in the book, practical tools, truckloads of examples, and case studies from large corporates like Google and Airbnb. Rogers has been researching the impact the digital era is making on legacy industries … The author also explains how the collisions between AI-driven, digital, and traditional firms are reshaping industries. They should not be the only means to supplant established firms. bolster digital talent, develop innovative digital practices, and pilot emerging technologies. Authors: Gerald Kane, Anh Nguyen Phillips, Jonathan Copulsky, and Garth Andrus. By: David Rogers Release: April 5, 2016. You’ll also receive some of our best posts today. And maybe read again 10-12 with a different appreciation. Westerman and McAfee - both MIT and Bonnett of Capgemini Consulting illustrate the principles and practices resulting in successful digital transformation. David Rogers, a pioneer in digital business strategy and digital transformation, wrote this book to address two crucial questions: This book was written before the pandemic; hence, it does not consider the effect of the COVID-19 pandemic and the speed at which businesses had to react to it. Search within book. By focusing on the people and processes of an organization, you can respond quickly to digital disruption. Successful digital transformation puts technology at the service of customers. Die besten Buchzusammenfassungen zum Thema Digitale Transformation. The author showcases the best ways to foster vigilance and agility throughout the organization. PDF. All business sectors looking to adopt digital transformation. Leave a comment below so you can share your thoughts on digital transformation books that are a must read. More info. With mobile, analytics, social media, sensors, and cloud computing, these technologies have fundamentally changed the business landscape. The quickest and most efficient way to do that is by researching for blogs and articles on Google. George Westerman is a renowned Research Scientist at the MIT Sloan Center for Digital Business. However, in today’s digital world, they must serve as a concierge of IT capabilities by providing their advice and suggestions to leverage new and emerging technologies. This book provides insights in how to convert digital transformation and innovation into a lucrative investment for increased return on investment (ROI), how to create efficient environments that promote business innovation and disruption, and how to develop your vision for your business. Erhalten Sie sofortigen Zugang zu mehr als 20 000 Zusammenfassungen der besten Business-, Führungs- und Sachbücher. Books. This book outlines well why all providers should embrace the change and accelerate their digital transformation.” Daniel Barchi SVP and CIO, NewYork-Presbyterian The book states that digital transformation is more of strategic thinking than the technology itself. It’s not due to innovation or technological problems. Anh Nguyen Phillips is a Research Lead at Deloitte Center for Integrated Research. 4 must-read digital transformation books for leaders. Withe the convergence of cloud computing, big data, artificial intelligence, and internet of things, these four technologies are changing how we operate in the 21st century. Gerald C. Kane is currently designated as a professor of Information Systems at Boston College. Andrew McAfee also works at the MIT Sloan Center for Digital Business as a Principal Research Scientist. So, start a plan to do a cultural shift to embrace this latest technology in every sphere of your organization. Digital Transformation is a top-priority read for CEOs and boards in every large organization in the world.” —Rich Karlgaard, Publisher and Futurist, Forbes “Digital technology is changing the world with breath-taking speed. As a former vice president of IT and shared services for Procter & Gamble, the author outlines why digital transformation fail. Is your favorite digital transformation book missing from this list? It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth. They surveyed more than 16,000 people and conducted interviews with managers at reputed companies like Walmart, Google, and Salesforce. This is where it becomes essential for you to read the digital transformation books. With the help of dozens of case studies and enumerating his own experiences divided into five parts, the author showcases how to make the digital transformation a considerable success. Read 58 reviews from the world's largest community for readers. Solve IT challenges later on. First is Digital Transformation Playbook by David L Rogers. Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. George S. Day is the Professor and Senior Fellow of the Mack Institute for Innovative Management at the Wharton School of the University of Pennsylvania. Didier Bonnet works as a Senior Vice-President at Capgemini Consulting. These four technologies are transforming the way we function in the 21st century. A point to ponder: A successful digital marketer needs to have a curiosity like a child and an insatiable thirst for knowledge. It involves organizational changes that are required to maximize the utilization of technology. Third, What's your digital business model, by Weill and Woerner. Tony offers his valuable insights on digital transformation, especially internal business operations, to boards and CEOs of Fortune 500 companies. In this book, the author provides you with a five-stage model for executing a digital transformation. However, once you read this thing, one thing will get apparent - it is a warning that digital transformation is no longer approaching; it is already here. He is the author of four books, including his best-selling book “The Digital Transformation Playbook: Rethink Your Business for the Digital Age,” published in 9 languages. According to David, the problem is that businesses often do not have a playbook to rely upon to comprehend and address the competitive challenges of digitization. The fact is, today, digital transformation has become the center stage attraction and has become the new trendy hashtag on LinkedIn. With so many strategies for overcoming digital transformation, there is truly something for everyone in this list of top 8 digital transformation books available on Amazon. If you're not techy I'd suggest you read chapters and 2 and then you jump to 10-12 only to go back yo the others later. Garth R. Andrus works as a Principal at Deloitte Consulting LLP. The author illustrates every strategy in this playbook with real-world case studies from Google, GE, and Airbnb. This book showcases how established companies with legacy technology can transform themselves into digital organizations. Pages 1-1. Effective digital transformation involves changes to organizational dynamics and the way the work needs to be done. He has written many articles and is frequently quoted in the press, including the Wall Street Journal, The Economist, and Financial Times. Part of the Informationsmanagement und digitale Transformation book series (INDITR) Download book PDF. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Johnson & Johnson, ThyssenKrupp, and scores of leading B2B companies illustrate in this book how putting customers at the heart of digital transformation drives uncommon growth. In her witty style, the author defines the top ten skills and behaviors that need to be adopted by CIOs to become successful in an ever-changing landscape. By concentrating on both people and processes of an organization, you can respond swiftly to digital disruption. Charakteristika digitaler Transformation. Finally, Digital Transformation, by Lindsay Herbert. In today’s time, business turbulence is the new normal. By changing the company culture to be more agile, risk tolerant, and experimental, your organization can compete with digital disruption. Drawing upon four years of research, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce, the authors introduce the concept of digital maturity and how every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.”. Chapters Table of contents (23 chapters) About About this book; Table of contents . The After-Effect of Coronavirus on Businesses. 1. Most of the digital transformation books concentrate on digitally native companies to demonstrate success. All business sectors striving for digital transformation. He has also worked as the faculty of Harvard Business School and as a fellow at Harvard’s Berkman Center for Internet and Society. Tom Siebel has been a prominent name in the IT space for more than four decades now. A digital capability is an organizational capacity to produce intended and unique business outcomes by combining process, people, and technology. Schlüsselkompetenzen und -technologien sind zum Beispiel Software Engineering, Systems Engineering, IT-Sicherheit, Data Analytics Big Data, Cloud Computing, usw. Authors: George Westerman, Didier Bonnet, and Andrew McAfee. It is also changing the makeup of our economy and forcing traditional companies to re-architect their operating models. Strategic Digital Transformation Book launch Interactive book launch event at MediaCityUK - info and video recording of the event. What would be the distinguishing factor between the businesses that manage to adapt to the digital world from those that do not? It helps them anticipate threats, spot opportunities, and act faster when introducing digital transformation is right. This book on Digital Marketing Analytics will help you deal with analytical problems, learn what data to track, and how to implement a system that’ll help you or your team to move from data to decision, action to results. Matthew Royse is the marketing director for Syntax, a leading global managed cloud provider for mission-critical applications. It’s the details. He also uses real-life practical examples of how large corporations like Enel, 3M, and the U.S. Department of Department employ these technologies to develop fantastic results and thrive in today’s digital era. David Rogers is a faculty member at Columbia Business school, which is globally recognized for its digital strategy. The good news is you can get these digital transformation books on Amazon at a reasonable price. However, this book focuses on how large corporations in traditional industries employ digital marketing to gain strategic advantage. The result: fundamental changes to how your business operates and how you deliver value to your customers, partners, and community. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. Matthew has 20 years of experience in marketing and communications working in many industries such as financial services, technology, media, and entertainment. Chances are, anyone procrastinating this vortex of change will end up risking a massive fall in their business. In this book, you’ll the tools for thriving when digital advances intensify turbulence. Building digital capabilities through rethinking and enhancing their business processes, customer engagements, and business models. The Graph Technology War Against Money Laundering: The Neo4j AML Framework (Digital Transformation Using Graph Technology Book 1) (English Edition) You can learn from the book where to invest in digital capabilities and how to lead the transformation. Matthew taught social media and digital marketing classes at Duke University. The authors shows how companies such as Enel, 3M, and the U.S. Department of Defense are applying these technologies to stunning results and thriving in today’s new digital age. Companies that utilize digital technologies to drive significant amounts of profit, productivity, and performance. He also held the positions of CEO and Chairman in the organization. Stefan Winners, Vorstand Digital bei Hubert Burda Media „Beyond the buzzword - Endlich schafft es jemand, das Chaos um die digitale Transformation systematisch zu entwirren. Based on a decade of research, teaching at Columbia Business School, and consulting for businesses around the world, the author shows how pre-digital-era companies can reinvigorate their game plans, capture the new digital opportunities and rethink their underlying assumptions in five domains of strategy: customers, competition, data, innovation, and value. In this book, you’ll learn that digital disruption is about people. Addition to that he is also a Fortune 25 executive in the Global Business Service (GBS) and Information Technology area. This book is ideal for those who are ready for new roles as technology coaches. Large companies have a distinct advantage of transforming their existing data into a competitive advantage to control new players’ entry. The authors highlight how enterprises in finance, manufacturing and pharmaceuticals industries are using digital to gain strategic and competitive advantage. Why should you read this book? Effective digital transformation involves changes to organizational dynamics and how work gets done. The book intends to provide practical, tested, and reliable tools and ideas on the best ways to thrive on digital transformation. The author shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations. The authors explain how leaders can better develop strategies and lead their companies when algorithms and networks run the world. Here’s a takedown of digital transformation books available on Amazon that you should read in the year 2020. Tony Saldanha is the most sought after speaker and leader of our generation. In this book, the authors have told us that digital disruption is all about people. Meine Mediathek. He also devotes his time in angel investing, advising nonprofits and venture capitalists and start-up companies, and starting up technology companies of his own. November 18, 2020 |, Choosing the Right Social Proof for your Online Store, A Most Brief Guide to SEO For your Business, B2C Content Marketing in 2020: An Excellent Adventure, executing effective digital marketing strategies, The Digital Transformation Playbook: Rethink Your Business for the Digital Age, Leading Digital: Turning Technology into Business Transformation, See Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence (Management on the Cutting Edge), Digital Transformation: Survive and Thrive in an Era of Mass Extinction, Why Digital Transformations Fail: The Surprising Disciplines of How to Take off and Stay Ahead, The Technology Fallacy: How People Are the Real Key to Digital Transformation (Management on the Cutting Edge), Competing in the Age of AI: Strategy and Leadership when Algorithms and Networks Run the World, Be the Business: CIOs in the New Era of IT. The entire focus on the research is on AI-Centric operating models, digital ecosystems, and the impact of AI and network effects on strategy and business models. This book beckons business leaders to challenge their intuitions to embrace disruption and digital transformation. The authors explain how the “collisions” between AI-driven, digital, and traditional firms are reshaping industries, altering the make up of our economy, and forcing traditional companies to “re-architect their operating models.” This book helps you rethink how your company can compete, operate, and drive a new generation of business capabilities in the era of AI. Following his Oracle Corporation career, he founded Siebel Systems, a leading enterprise software company, before merging with Oracle in 2006. There is absolutely no reason for startup digital marketing companies to be the only pioneers of innovation. [infographic], ROI measurement: how to track your marketing campaign progress. It’s about how you use the … Was für ein Endziel beabsichtigen Sie als Benutzer mit Ihrem Framework digital transformation? PDF. This book is a practical guide for business executives, C-suite leaders, and digital transformation leaders as they implement digital transformation. Before starting her own business, she worked as a Managing Director of the IT Leadership Practice at ZRG Partners. All businesses looking to adopt digital transformation in their organizations. This book highlights the “digital capability model” of 12 mega capabilities and 77 capabilities. His recent research is focused on digital transformation in big data, the Internet of Things, omnichannel shoppers, customer data sharing, and digital marketing in the COVID era. 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